FOUNDER + CEO

Chief trailblazer, master collaborator, self-proclaimed retail therapist, pun-lover. 

I’m passionate about creating a world where entrepreneurs can take small risks to make big waves and grow businesses that truly thrive. 

After 20+ years working in retail and real estate development, I created UpNext to help reimagine the next wave of retail.

I’ve guided hundreds of founders to elevate their brands through pop-ups. And with my keen eye for making the right connections, I’ve partnered with developers and municipalities to create innovate retail projects for local communities.

Pronouns: She/her

COO

Strategic planner, chronic multi-talker, photographer, storyteller, and enneagram enthusiast. 

With years of experience in marketing and business development, I provide both strategic and creative direction to the UpNext team. 

I dream up creative solutions to tackle complex ideas (and believe that failure is a healthy part of any process).

When I’m not problem-solving for the team, you’ll find me behind the camera because I can’t resist capturing photos that help a founder tell their story. 

Pronouns: She/her

CREATIVE DIRECTOR

Illustrator, small business owner, social media guru, and painfully visual creative.

Before joining the team, I “popped up” through UpNext and know what it takes–first-hand–to have a successful pop-up.

As a natural creative (with experience as a costume designer for film and TV), I love teaching our brands the ins and outs of social media, shop design, and brand identity.

Pronouns: She/her

HEAD OF STRATEGIC PARTNERSHIPS

Brand hunter, collaboration-sparker, enthusiastic make-it-happen-er.

My years of experience working in corporate wholesale for high-end fashion companies (like Tory Burch and Nicole Miller) gave me keen insight into inventory planning, profit margins, sales projections, and vendor relationships.

Motivated by seeing a brand believe in their own potential, I find joy in fueling brand collaborations and helping founders find the right opportunities to make their retail dreams a reality. 

Pronouns: She/her

HEAD OF COMMUNITY

Seasoned retail and community manager, expert at making meaningful connections.

Before joining UpNext, I worked in customer service and managerial positions for major retailers like L.L. Bean, J.Crew, Isis Parenting, and Restoration Hardware.

I’m passionate about working with people and make it my mission to ensure every founder and entrepreneur we work with feels cared for and plugged in.

Pronouns: She/her

PROJECT MANGER

Task coordinator, process optimizer, master organizer, i.e., traffic controller for the team’s workload. 

I utilize my highly-tuned organizational skills to support the production of marketing and event activities like retail pop-ups, galas, concert series, weddings, and corporate events. 

I get extra excited about helping small business owners gain the skills they need to be efficient (and effective) as they bring their beautiful visions to life. 

Pronouns: She/her

VIRTUAL ASSISTANT + TEAM COORDINATOR

Classroom-trained chaos tamer turned behind-the-scenes support that keeps our team on track.

Before joining the team, I spent four years as a teacher, gaining hands-on experience in managing diverse groups and keeping things organized. Now, as a Team Coordinator, I use those skills to help keep our projects running smoothly.

I enjoy working behind the scenes to support the team and ensure everything stays on track.

Pronouns: She/her