How to Find the Perfect Storefront for Your Pop-Up: Tips for Talking with Landlords
Embarking on your pop-up adventure is thrilling, but finding the right space can be daunting. The key? Building the right relationships with landlords who understand your vision and the value your pop-up brings to their space. Here are our tips on how to make that happen and a FREEBIE download of our space scouting cheat sheet!
FIND THE RIGHT CONTACT
The first step in securing the perfect storefront is connecting with the right person. Ideally, you want to talk directly to the property owner rather than brokers. Property owners might be more flexible and open to creative lease terms, especially if they understand the value of a pop-up. Direct communication with the owner allows you to build a rapport with the owner, which can lead to better long-term opportunities.
Look for property owners that have hosted pop-ups before. Why? Because they are more likely to understand and appreciate the value a temporary shop can bring to their space. They’re also less likely to need a full education on the benefits of a pop-up, which means you can focus on discussing how your specific brand will be a great fit.
When searching for a location and landlord, remember: it’s about the person as much as the space. Networking is your best friend here. Reach out to your local economic development office and chamber of commerce—they can often point you in the direction of landlords looking to diversify their tenant mix with something fresh and exciting, like your pop-up!
HAVE A VISION
Landlords are more likely to take you seriously if you walk in with a clear, passionate vision for your pop-up. Be ready to articulate not just what you want to sell, but how your shop will positively impact the community. Whether it's bringing in foot traffic, filling a retail gap, or adding to the neighborhood’s charm, let your passion and personality shine through.
And hey, don’t be shy about dreaming big! Imagine your pop-up as the spark that ignites a community movement. Paint a vivid picture of how your brand will fit into the local scene—will your shop become the go-to spot for weekend strolls? The talk of the town? Share your excitement and vision, and who knows? Your enthusiasm might just have your potential landlord picturing themselves as part of your success story, too.
When you're chatting with a landlord about hosting a pop-up, make your case and highlight the win-win. Let them know that a lively space is more attractive to potential long-term tenants than one sitting empty. Position the pop-up as a “test drive” for a possible permanent setup, where you both get to see if it’s a match made in retail heaven. This is a low-risk, flexible partnership that gives everyone a chance to try things out before fully committing. It’s like dating, but for storefronts!
COME INFORMED
Terminology and contracts can be intimidating, but don’t let them throw you off your game. It’s important to come to the table informed and ready to discuss any uncomfortable topics upfront. Simplify the conversation by focusing on the basics—what you need, what you’re offering, and what’s negotiable. Clear, straightforward communication is key to avoiding misunderstandings and securing a space that works for both you and the landlord.
Think of this as your moment to show that you’re not just a creative visionary—you’ve got business smarts to match. Break down the numbers, be upfront about your expectations, and don’t be afraid to negotiate. Got a question about a clause? Ask it! Need to adjust a term? Suggest it! This is your chance to show you mean business in every sense of the word.
Remember, the perfect storefront is more than just a location—it’s a partnership. Approach it with confidence, clarity, and a collaborative spirit, and you’ll be well on your way to making your retail dreams pop!
To help you find the perfect spot we’ve made a space scouting cheat sheet in the form of a digital download. Fill out the form below to get the link!