LYRIK BACK BAY | 400 NEWBURY ST.
SEASONAL OPEN-AIR PLAZA EXPERIENCE | MICRO POP-UP SPACE
LYRIK BACK BAY—NEWBURY STREET’S NEW ANCHOR
Opening this summer, Lyrik Back Bay is a one-of-a-kind destination. This new gateway to Newbury Street—Boston’s most influential and frequently visited retail corridor—centers around a dramatic public plaza and green space. Lyrik ushers in the next era of best-in-class hotel, office, retail and restaurant experiences. Strategically built atop the City’s most bustling thoroughfare overlooking the Mass Pike, situated on Mass Ave between Boylston Street and Newbury Street, the site garners visibility to 20+ million people annually and is the first Boston-area project of this caliber to debut in over 40 years.
UpNext is partnering with Lyrik to bring groundbreaking pop-ups to Boston this September. Elevate your brand with an experiential activation on Back Bay’s largest programmed plaza. There is simply no other opportunity like this in the area.
Utilize our tailored micro pop-up spaces or your own mobile infrastructure to showcase your products or services and market your brand to visitors from near and far on Boston’s newest retail stage.
This is a not-to-be-missed opportunity for exceptional national and regional retail brands and forward-thinking food and beverage purveyors.
Interested brands are encouraged to apply immediately for the September through December 2024 timeframe.
HIGHLIGHTS + AMENITIES
SAMPLE SPACES
YOU’RE IN GOOD COMPANY. COMING SOON TO LYRIK:
citizenM, an all electric affordable luxury hotel
Anchor office tenants include CarGurus and the LEGO Group
Anchor retail and restaurant tenants include national brands Rivian, Avra Estiatorio and ChiCha San Chen and local favorites George Howell Coffee and Pink Carrot
Ready to pop up at Lyrik Back Bay?
Submit your request via the form below:
EXPLORE MORE PLACES TO POP UP HERE
