WEST ELM FENWAY | BOSTON
Fresh + Modern | Shared Space | $0/weekend
THE ESSENTIALS
Set up shop in one of Boston's bustling neighborhoods within the much loved and internationally known retailer West Elm as they support local emerging brands. Pop up in the front portion of their beautiful storefront, which features gorgeous floor-to-ceiling windows overlooking Fenway’s robust local and tourist foot traffic.
Ideal categories include: women’s apparel, specialty gifts, florals + botanicals, artisanal food + drink purveyors, packaged food, artists / makers, unique cultural + bespoke experiences, workshops + special events
Please note: This is an exclusive West Elm - Fenway x UpNext opportunity to pop up for a single weekend. Apply to activate for July, August, or September, and be notified for future openings.
THE AMENITIES
Ample natural light
Vertical Ledge flexible tabletop fixture provided by UpNext
Showroom furniture pieces available for use as fixtures + displays
Exclusive UpNext + West Elm marketing support
Wifi included
Letterboard available for sidewalk promotion
Easily accessible by car + public transit
THE FULL SCOOP
The West Elm Fenway store is over 9,000 sq ft and features floor to ceiling windows that span across the entire front of the store. West Elm strives to build long lasting and strong connections within our community. They’ll be featuring their local in-store pop-ups on their newly relaunched store Instagram. You’ll have access to their modern and fresh showroom pieces to showcase your goods. Brands with smaller products and more manageable set-ups are preferred. This is a fantastic location where you’ll find demographics spanning all ages!
THE RATES
Weekends Only - No fee
Pop-Up Hours: Saturday 11AM-5PM; Sunday 12PM-5PM
THE NEIGHBORHOOD
Located in the heart of Fenway, blocks away from Fenway Park, House of Blues, Time-out Market, Trillium Beer Garden, and MGM Music Hall. Surrounded by several restaurants, the Verb Hotel, a handful of Boston’s colleges & universities, and other neighborhood attractions.
