WEST ELM FENWAY | BOSTON
Fresh + Modern | Mini Market | $0/weekend
THE ESSENTIALS
Set up shop in one of Boston's bustling neighborhoods within the much loved and internationally known retailer West Elm as they support local emerging brands. Pop up in their beautiful storefront, which features gorgeous floor-to-ceiling windows overlooking the Fenway streetscape.
Ideal categories include: apothecary, jewelry, specialty gifts, florals + botanicals, artisanal food + drink purveyors (packaged food), artists / makers, unique cultural + bespoke experiences, workshops + special events
Please note: This is an exclusive West Elm Fenway x UpNext Mini Market opportunity for 3-4 brands to pop up for a single weekend. The primary focus of this activation is to amplify your own market reach, grow brand awareness and connect with other local entrepreneurs in a well established setting.
Apply to activate for June, July, August, or September (see specific dates below).
THE AMENITIES
> Ample natural light
> Vertical Ledge flexible tabletop fixture provided by UpNext
> Showroom furniture pieces available for use as fixtures + displays
> Exclusive UpNext + West Elm marketing support
> Wifi included
> Letterboard available for sidewalk promotion
> Easily accessible by car + public transit
THE FULL SCOOP
The West Elm Fenway store is over 9,000 sq ft and features floor to ceiling windows that span across the entire front of the store. West Elm strives to build long lasting and strong connections within our community. They’ll be featuring their local in-store pop-ups on their newly relaunched store Instagram. You’ll have access to their modern and fresh showroom pieces to showcase your goods. Brands with smaller products and more manageable set-ups are preferred. This is a fantastic location to build brand awareness among demographics spanning all ages!
DATES + RATES
Weekends Only - No Fee
Dates outlined in application below
Required Pop-Up Hours: Saturday 11AM-5PM; Sunday 12PM-5PM
THE NEIGHBORHOOD
Located in the heart of Fenway, blocks away from Fenway Park, House of Blues, Time-out Market, Trillium Beer Garden, and MGM Music Hall. Surrounded by several restaurants, the Verb Hotel, a handful of Boston’s best colleges, and other neighborhood attractions.
***THIS LOCATION IS CURRENTLY FILLED***
APPLY BELOW TO BE ADDED TO THE WAITLIST AND NOTIFIED REGARDING FUTURE AVAILABILITY.
EXPLORE MORE PLACES TO POP UP HERE
